Over the last year, AdWords has rolled out several improvements to make ads more unique and valuable to the web searcher. They are focusing a lot of attention on improving their mobile ad extensions. Google is reporting that searchers have been twice as likely to click on the new interactive extensions. Callout Extensions & Structured…
The goal of your website is to bring more sales, leads, and/or awareness to your organization. There are two ways people will reach out to you from your website, and one of those ways is often neglected. Your website form is a powerful tool to grow your business – make it a priority to follow…
There’s no feeling like being in first place. Being in the top spot in Google, Bing, and Yahoo! searches doesn’t just feel good, it pays. The top spot on Google gets approximately 33% of the clicks for a particular search. As it should be, a lot of importance is put on being in the top…
Put your winter jacket back in the closet and get outside to enjoy the weather – spring is here! You can’t drive a mile without seeing people jogging, biking, and even sunbathing if you’re close to a university like we are here in Bloomington/Normal, IL. Like the sun coming out in spring and people flocking…
The success of your website won’t be determined by your design or even how well-written your content is. Your website’s sales, and ultimately, the success of your website, relies on your customers. When working on any aspect of your website, you need to put yourself in the shoes of your ideal customer. What are they…
