Today’s consumer is far more educated than ever before. In fact, in 2011 more than 68% of buyers researched a product online before purchasing it. Your website is your best salesperson. Read on to learn more on how to use information to get potential customers to buy from you.
Tip 4: Give the people what they want!
In our previous posts, we talked about how content is a great way to set up SEO and to keep customers returning to your site. People take to the Internet first to research, then to purchase. Whether your business offers services or products, you can use your website to describe in detail what it is you offer. Follow these three guidelines to ensure that people buy from you:
- Don’t just use the manufacturer’s product description. Website visitors can find that anywhere. Differentiate your business by giving real-life details about the products you sell.
- Be realistic. Think like a customer. Everyday we are inundated with thousands of advertisements and we’ve adjusted to filter out superfluous or superlative-laden ads. Write what people are actually looking for. “The World’s Best Cup of Coffee” will probably mean less than “Nutty, dark roast coffee that compliments pancakes deliciously” to your customer.
- Be accurate. If you offer services, describe what they are thoroughly. Of course, such a close look at what you really offer your customers might have you adjust how you do business. Don’t just say “Sparkle Car Wash” when you could list that your car wash has a coat of wax, tire detailing, and underbody rinse. Your customers will thank you for the extra information.
Be clear, concise, and colorful with your descriptions. Inform first, sell second. Your website will have many return visitors and you’ll see an uptick in sales.
